Email: âSend Time Optimizationâ
There are better days and times than others for email campaigns, and individual customers are creatures of habit. A customer who opens your email at 6:00 p.m. is more likely to open other emails from...
View ArticleSend a Timely Confirmation Email
After an order is placed, your customer is expecting to receive a timely, relevant communication from you verifying that the order was received. Failing to do so will produce doubt, and potentially...
View ArticleAbout Email Remarketing
Email remarketing takes the traditional email-marketing concept and dials it up a few notches. When a consumer places items into an online shopping cart for purchase, but leaves the store before...
View ArticleEmail Strategies for 2011
Prospecting and reactivation can contribute to growth for 2011. Email can be a powerful tool in both of these strategies. Acquiring new customers will be much more effective using a multi-channel...
View ArticleAbout Email Remarketing
Email remarketing takes the traditional email-marketing concept and dials it up a few notches. When a consumer places items into an online shopping cart for purchase, but leaves the store before...
View ArticleAbout Welcome Emails
A welcome email is like a face-to-face interview with your prospective new customer. Welcome emails get high open rates, so make the most of the opportunity by presenting attractive offers. A welcome...
View ArticleEmail Marketing vs. Newsletters
Email marketing and newsletters are often considered the same thing, but businesses should consider them as separate components of an effective campaign. Try to use general email marketing to offer...
View ArticleStagger Emails and Newsletters
Try to stagger both your general emails and your emailed newsletters so they are not appearing in your customers' email inbox on the same day. The send frequency depends on your business. If you...
View ArticleEmphasize Landing Pages
Landing pages may be the most critical element in converting email traffic of any kind. The flow-through from the email tot eh landing page is critical. Enforce the marketing message and make visitors...
View ArticleEncouraging Email Subscriptions
To encourage more email subscriptions on your standard email newsletter form or on campaign landing pages, consider (1) what motivates your potential subscribers; (2) decide what you want to...
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